Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Social factors According to Usunier 1996 , Social factor mainly include changes in tastes and lifestyles, they may also include changes in demographic make-up of a population. It is also very welcomed by young people. Social marketing at the right place and right time with new media. Penetration price: initially set low price to ensure a high volume of sales. Now, these retailers can in turn sell to customers at any price. Ansoff Matrix … 8 5.
Nivea carries out specials ways of promotion and they promote through below-the-line routes. Flexible Concept The marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements. Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S. On top of that, no business can come closer to their consumers when Nivea communicate with their young audience through pages on MySpace, Facebook and Bebo. It is about analysing and interpreting data to build information and knowledge that can be used to predict, for example, future events, actions or behaviours. The product was subsequently redesigned to meet these specialized requirements.
The need was for a product that offered a beautifying regime for daily use rather than a medicated product that targeted specific skin problems. Case study analysis Key success factors in the world toy industry. The products of the Visage Young product range help the young woman to develop a proper skin care routine to help keep their skin looking healthy and beautiful. As we see from the Nivea example, it is vital for any company to focus equally on all elements of the marketing mix while planning for a product. They integrated the promotional aspect in the elements of the marketing mix in a proper way by communicating through social media with the consumers, give away goody bags and be close to the customer with the many selling points. Promotion is always very important when a business want to sell its products. And Beiersdorf saw that in this target market, price conscientious Mums would do the majority of the buying—so it had to be smart about pricing the product and make it reasonable.
Product range refers to the different types of products within one category. The word Nivea comes from Latin word niveus which means snow-white. There were no organic products available for maintaining healthy skin; products on the shelves were mainly for medicinal purposes. There will be four board strategies such as diversification production market product penetration and product development. This includes retail outlets like supermarkets or high street shops. While determining the price level of product Nivea used to give emphasizes on choices and behaviour of buyer Scribd, 2009.
There… 4609 Words 19 Pages Marketing Business Report Nivea Clarissa Nathania Table of contents Executive Summary………………………………………………………………. A number of financially strong companies brought out new brands of cream and differentiated skincare ranges. This strategy encourages consumers to develop a habit of buying. It helps Nivea to understand and analyse how to increases their profits and where best they should allocate their profits. By using below-the-line routes and with the consumer-led focus they made themselves a very well-thought, effective marketing mix. The main channels for the product are all of the costs. Part 1 Why do companies such as Audi use testimonials as part of.
We have started to purchase these products only because of their tempting package designs regardless of their harmful effects on our health and environment. Product The first stage in building an effective mix is to understand the market. These allow customers to touch, feel, smell and try the products. Nivea for men analyzed its target market and they found out that the competition in the outside world will be intense so it was their weakness. Also promoting on face book, twitter, MySpace etc. Definition of the Marketing Strategy Grewal and Levy 2010: p. This strengthens the trust and appeal of Beiersdorf brands.
The final price should be based on both these in order to make the product attractive to both buyer and seller. The first self-adhesive plaster is introduced under the name Hansaplast. Therefore, from the derived results and interpretations, the hypothesis is not fully disproved but partly incorrect due to the identified results and interpretations. I don't like the example of Nivea, as it is not well marketed in this part of the globe. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer.
The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The concept behind the magazine is to give teenage girls the confidence to become young women and to enjoy their new-found independence. But how did they do it, is the question here. Aims: the general outcomes sought by a business. Marketing Foundations Professor: Vernette Sinaise Nandy Nedd 1. The primary channels used are retail stores. Beiersdorf does not sell direct to smaller retailers as the volume of products sold would not be cost effective to deliver but it uses wholesalers for these smaller accounts.