Other Titles: Killing Us Softly Four Advertising's Image of Women Responsibility: a Media Education Foundation production ; directed by Sut Jhally. This is short documentary, only 45 minutes. Before buying, find out who is making products and what messages those companies are sending or supporting. In this ad she becomes part of a video game. Kilbourne urges viewers to change their attitudes and become 'citizens,' not consumers. Well, now an updated version of Killing Us Softly is out.
This distorted message promotes the view that men are violent, and anything feminine in men is negative. Well, now an updated version of Killing Us Softly is out. Her writing and research have made her a recognized expert in the field. There is also more discussion of obesity and weight loss and passing remarks on ideas about ugliness and aging in our society. First and foremost, advertising often dismembers the female body. Description: 1 videodisc 45 min.
With those example, there is no way anyone could contradict her. With skill, humor and acuteness, Kilbourne encourages action against these society -- weakening images. Against the backdrop of a popular culture that glamorizes and normalizes excessive drinking and high-risk behaviors, Spin the Bottle explores the role alcohol plays in college life. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Running time 30 min 1979 original title Country United States Language English Killing Us Softly: Advertising's Image of Women is an American documentary by , , Patricia Stallone, and Joseph Vitagliano, based on a lecture by and distributed by Cambridge Documentary Films, Inc. They clapped when the video ended! By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Women learn from a very early age that we must spend enormous amounts of time, energy and above all money, striving to achieve this look and feeling ashamed and guilty when we fail.
The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. As with the last film, the editing is excellent, and there are no technical issues. As Kilbourne states, these are public health issues. Award-winning media critics Jean Kilbourne and Jackson Katz examine the relationship between media, gender, and alcohol, while campus health professional speak about the impact of heavy drinking on the lives of students. This allows greater development of the themes and is still a good fit for a standard class period. Statistically, there are fewer consequences for men as a result of this objectification.
One of my students came up after class and said: 'This video just changed my life. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. Featuring award-winning speaker Jean Kilbourne and advertising expert Rick Pollay, Pack of Lies challenges the biggest drug pushers around. Women, stop bringing down other women for no reason. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and it provides a well-documented critical perspective on the social impact of advertising. And the most important aspect of this flawlessness is that it can not be achieved, no one looks like this including her; and this is the truth, no one looks like this.
Her award-winning films Killing Us Softly 1979 and Still Killing Us Softly 1987 have influenced millions of college and high school students across two generations and on an international scale. She presents ads that show women as beautiful and sexy but also passive, vulnerable, and silenced; ads in which the women virtually become the product; ads in which images of abused women are used to sell; ads that suggest that sexual violence is normal. The themes are basically the same, and some of the material from 3 is repeated here. It illuminated so much about how the media work and the impact of ads on our collective psyche when it comes to self-esteem, body image and women. As each theme is stated and documented, her audiences are moved to laughter, anger, and, in some cases, no doubt, action.
Eating disorders have the highest mortality rate of all mental illnesses, with 10% to 20% eventually dying from complications. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. She believes some contemporary ads border on pornography, and females are objectified, and products from burritos to beer are sexualized. She is organised and clear. So the models literally can not get any thinner so Photoshop is brought to the rescue. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs.
Cindy Crawford says she wishes she actually looked like the photo covers of her. Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year. Her films, lectures and television appearances have been seen by millions of people throughout the world. I have not paid much attention to magazine ads for about 30 years. Kilbourne also suggests that the availability of child porn on the Internet makes the sexualization of girls more acceptable. A must-have, even if your library owns previous releases.
This is also a wounding stereotype, one that goes as far as making relationships into a financial transaction in some ads. That men are also stereotyped and objectified in ads is acknowledged, but Kilbourne says that for men there are fewer consequences. Companies make money by making people feel bad about themselves. Kilbourne urges viewers to change their attitudes and become 'citizens,' not consumers. If the money is available, however, this new film is worth considering because the more fully developed themes will be very familiar and of current interest to students today. Many of the clips show impossibly glamorous, thin women sometimes digitally enhanced or a composite , and according to Kilbourne, girls and women often try to conform to these images, resulting in widespread eating disorders, low self-esteem, and depression.
Stop calling your friends bitches and hoes. Thus, advertising keeps us trapped in defined roles of masculinity and femininity. And girls are getting the message these days just so young, that they need to be impossibly beautiful. She is the creator of the renowned Killing Us Softly: Advertising's Image of Women film series and the author of the award-winning book Can't Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids. It is paced and edited for viewing by students from high school through college, and also provides concrete information and advice for educators, parents, and individuals concerned with the cult of violence that engulfs our screens. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs.