But for our purposes of illustration, we will use just these two categories of high and low context. Thinking proceeds from specific to general. They take a more direct and explicit approach. Since North American business practices tend to follow low-context norms, most of us are more familiar with this system than we are with high-context cultures. If you've been to a family gathering or a school reunion, then you will have experienced being part of a high-context sub-culture. Hall, a cultural anthropologist, found that cultures can be separated into two groups with regard to communication.
High and low context should be seen as a continuum, e. Examples of high-context cultures include Japan, most other Asian countries, most Arab countries, Latin America, most African countries, and Italy. Low-Context Cultures A low-context culture relies on explicit communication. People should also watch for differences within high- and low-context cultures. Low context refers to societies where people tend to have many connections but of shorter duration or for some specific reason.
Members of low-context cultures have many relationships that last for a short amount of time or exist for a specific reason. Low context communicators do not rely on or trust our relationships in business communication. Similarly, a high-context individual could be considered vague, secretive, unpunctual, unable to adhere to plans, or incompetent due to a lack of ability to work on their own. One is sensitive to conflict expressed in another's nonverbal communication. Lowell Lamberton, Professor of Business, can be contacted at. These terms were presented by the American anthropologist, Edward T.
This means that people in these cultures emphasize interpersonal relationships. Lamberton and Minor have co-authored three college textbooks. How people communicate with one another varies wildly from culture to culture. The first ad mentions the name of the company several times, literally shows the animal mascot handing money back to the insurance holder and clearly demonstrates the benefits of having coverage. This means that nonverbal communication, while still very important in understanding others is less important than it is in high-context cultures. And communicators are expected to be straightforward, concise, and efficient in telling what action is expected.
Tagged as: , , ,. Similarly, C also cannot be categorized distinctly, thereby showing that the difference between these cultures is relative. Flowery language, humility, and elaborate apologies are typical. The secret information and it's negative effects are implied and the commercial goes on to involve the father of the family telling grandma that she doesn't have anything to worry about. Conflict either must be solved before work can progress or must be avoided because it is personally threatening.
When the Japanese verbalize 70 things, they are trying to get the other person to understand 100, for they are using implicit understandings and at times non-verbal cues to get their point across. Learning occurs by following the explicit directions and explanations of others. They complement each other and provide a broad framework for looking at culture. Asian, African, Arab, central European and Latin American cultures are generally considered to be high-context cultures. Punctuality and structure are not as important and deadlines are something to aim for not to meet at all costs. The United States is an example of a primarily low-context culture, though it is important to point out that virtually no nation's culture is exclusively high or low-context. Decisions and activities focus around what needs to be done, division of responsibilities.
Communication Dynamics in High- and Low-Context Cultures Cultural differences shape every aspect of global communication, says contributor Carol Kinsey Goman. All this means is that you are likely to feel more comfortable using one or the other contexts. Examination of these differences with reference to indwelling interactions enables us to classify cultures as being high-context and low-context, and the difference between them is explained here. It is still a high context culture and you are just alas , ignorant. The findings of Edward Hall's theory have been applied to national cultures which have been categorized by countries across the spectrum going from low to high-context.
And people in these cultures are less governed by reason than by intuition or feelings. The concept of personal time exists. Think of the context as the social environment or surroundings in which a business transaction takes place. The United States of America is a country that has a low-context culture. Throughout the entire clip, the company name is only mentioned with a single tag line at the end of the commercial. The reverse holds true for High Collectivistic Context Cultures.
When we say one word, we understand ten, but here you have to say ten to understand one. I generally set a time schedule and keep to it rather than leave things unscheduled and go with the flow. Although it can be a complex characteristic whether a culture is high context or low context, it can determine many other aspects of a particular culture. Each level is in turn responsible for something. As a result, people are isolated from one another. Privacy and having personal space is also valued.