The market of connected objects is growing rapidly and is planned to represent 21 billion by 2020 according to the research company Gartner. Apple has a strong focus on research and development. The Company's fiscal year is the 52 or 53-week period that ends on the last Saturday of September. It took Google less than a year to build payment app Google Pay just like Apple Pay so it is no more a unique product of Apple. Industry sources place Apple as the fourth largest company in the global mobile phone market and third in the smartphone market with market shares of 5% and 18. This report will analyze the case of Apple Inc. The company is resolute, but if it gives in to the music producers, it may be perceived as a commercial weakness.
As an example, Apple filed a lawsuit against Samsung for infringement of design patents. It is difficult to predict what will happen. Not only would they have to think about the internal issues but also the external issues. Weaknesses: Apart from having strengths, there are certain weaknesses that are also associated with Apple iPad 3. In case of Apple Inc, there is also a tremendous need for marketing its iPad 3 so that higher level of acceptance among the target audience can finally be gained.
Also, it is recommended that the company further enhance the automation of its production processes, and support the automation of its contract manufacturers, as a way of addressing the rising labor costs involving Apple product manufacturers. Barbara Chouraqui, is a Junior Financial Analyst at , and enrolled in B. The I-phone is marketed over the internet and Television. Wireless technologies could replace the need for a physical music player. The Company sells its products worldwide through its online stores, retail stores, direct sales force, and third-party wholesalers, and resellers. Here is more about the most loved smart-phone Iphone. Incompatibility of Apple products and services with other products and services for users 4.
This exceptional growth is supported by its competitive advantages of its brand, management, technology and strategy. Opportunities are external factors based on the industry environment. The analysis of the external factors indicates that all the major factors such as political, economical, socio-cultural and technological have a direct impact on the electronic products such as tablets and these factors needs to be given adequate attention while marketing such products and services in the market. Implementation of Marketing Plan The success of a marketing plan depends upon the implementation of various kinds of marketing strategies that have been proposed. Another consumer may also prefer an iPad that can be used for both and music needs.
Apple Reports Fourth Quarter Results. This multinational corporation has carved out a niche for itself ever since its co-founders —two Steve Jobs and Steve Wozniak — brought a revolution in personal computing. Investigation of Marketing Issue Selection of Target Market: The task of marketing is not easy and it is poised with numerous problems to the company intending to market its products and services. In other words, it creates a competitive advantage no other company can match. Recommendations On the basis of analysis as performed, there are certain recommendations that are considered essential for iPad 3 of Apple so that better functioning of the product and ultimately the organisation can become possible. The company's strengths and weaknesses The strengths of a company are the areas that give it a over its competitors.
The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. The company has to shell out more expenses in its manufacturing facilities. Delivery formatReports are delivered in pdf format and can be downloaded from your online account called My Pages immediately after purchase. Quality problems with negative effects on sales and Apple brand image 2. It can go for medium pricing for the price sensitive Asian market and may be medium-high pricing for European and similar market. It poses a serious challenge to Apple company and the future market positions.
Essentially these are inadequacies that could possibly dent its leadership position in the market and also could hinder overall growth. The company had moved from producing only computers to offering the iPod, iTunes and more. Apple reported a robust financial performance in the past few years. As identified that the success of a firm depends upon the marketing strategies pursued by it and as such, Apple should design an effective marketing strategy that would lead to best possible target to the intended audience for whom the product is being developed. Political unrest in China Apple is immensely dependant on the low labor cost in China. This internal strategic factor is a major strength because it maximizes profits, even when sales volumes are limited. Defect in new products Apple had given a statement to the New York Times, confirming manufacturing defects in iPhone 5s.
Product Positioning: The selection of target market should be followed by effective positioning strategy in order to effectively position the product among the selected target consumers. It would cost the company some huge expenses. In case of Apple iPad, the most effective positioning strategy for iPad 3 is that it should be positioned as one solution for all the communication needs of people while on the move. It has become a leading player in designing and marketing consumer electronics, computer software and distribution of digital media content. Social factors Globalization, the increased usage of the virtual world and the current lifestyle are few factors that leave an enormous impact on Apple. In performing the given market research plan, the target market for iPad 3 would also be considered including the development of strategies for effectively marketing the product.